Senior Designer | Art Direction
Founded in 2008 by renowned stylist and designer Andrea Lieberman, A.L.C. recognized for its refined, wearable, and sophisticated essentials, quickly became a leader in advanced contemporary fashion, . As one of the earliest employees, I played a pivotal role in shaping the design direction, brand DNA, and growth of the company during its formative years.
Key Contributions:
Led design from concept through production (2008–2013), managing the creation of up to 400 garments per year within a full fashion calendar.
Directed design process from flat sketch to prototype, including specs, fittings, and production approvals — contributing to sales volume exceeding $10M annually.
Researched fabrics and trends globally (U.S., Asia, Europe), integrating market insights into seasonal concepts and color stories presented six times a year.
Partnered with international manufacturers (Hong Kong, China, Italy, Japan, Los Angeles) to ensure quality and consistent fit.
Reduced design cycle time through streamlined approval processes and speed-to-market strategy.
Conceptualized, cast, and styled seasonal look books, collaborating with photographers, talent, and retailers to reinforce brand identity.
A.L.C.’s rapid growth and lasting influence in the contemporary design space reflect the strength of its early creative foundation — one I helped to build and evolve.
