IG - Idea Generation
Creative & Design Consulting — Founder
Following my tenure at A.L.C., I launched a design and creative consulting agency in Los Angeles, supporting established and emerging fashion brands in shaping their collections, creative direction, and market presence. Rooted in the belief that fashion is an unspoken currency — powerful, lasting, and deeply tied to identity — my work spanned both design execution and holistic brand storytelling.
Select Clients: A.L.C., Jenni Kayne, Michael Stars, Pam & Gela, PYA, LINE, TNT, Yalivta
Core Capabilities:
End-to-end design services: concept, technical development, production, and final product.
Seasonal creative direction, brand storytelling, and look book development.
Cross-functional collaboration with stylists, photographers, and talent.
Market-driven design strategy aligned with target consumer and trend direction.
Highlights:
Jenni Kayne — Guided seasonal design concepts and elevated brand storytelling to support its growth into a lifestyle-driven fashion label.
Michael Stars — Partnered on creative direction and product development to refresh the brand for a contemporary audience while honouring its brand heritage.
Pam & Gela — Collaborated on trend-forward design execution and creative assets, ensuring cohesion across collections and marketing.
