Creator | Co-Founder

The NOW Massage, launched in Los Angeles in 2015, reimagined the massage experience for a modern, design-conscious audience.

Built on the ethos of “The next time should be NOW,” the brand combined accessibility with a curated,
elevated aesthetic that quickly resonated with consumers.

www.thenowmassage.com

Key Contributions:

• Conceived and created the original brand concept, positioning, and customer experience.

• Designed the signature environment and ethos that differentiated The NOW within the wellness industry.

• Directed early brand identity and storytelling that built strong emotional resonance.

• Oversaw the launch of the first Los Angeles location, which expanded to four within the first year.

• Established the foundation for what is now a national brand with 100+ boutiques planned across the U.S.
  
  Although I am no longer affiliated with the business, The NOW Massage remains a testament to my ability to originate and execute scalable wellness concepts with lasting cultural and commercial impact.