Creative Storyteller | Brand Builder

With over twenty years as a Creative Director and Brand Builder, I’ve built ventures that marry aesthetics, business acumen, and heart.

I began my career as Co-Founder and Creative Director of amo&bretti., a Los Angeles–based knitwear line that redefined cashmere for modern women. Our innovative layering system grew into a global business, sold in more than 300 luxury boutiques and seven department store chains worldwide. From there, I launched a creative consulting practice, partnering with brands and icons including ALC, Jenni Kayne, Pam & Gela, Michael Stars, Andrea Lieberman, Gwen Stefani, Jennifer Lopez, and Leslie Fremar—helping transform concepts into tangible, market-ready collections.

In 2015, after losing my husband and business partner Brett to brain cancer, I founded The NOW Massage—a brand born from his healing experience with therapeutic touch. Guided by his words,
“The next time should be NOW,” I created a new model for accessible luxury wellness. The NOW grew to 70+ locations across the U.S. and earned acclaim from The New York Times, Vogue, and Goop, redefining how people experience modern self-care.

In early 2020, I launched Lifehood in Los Angeles — an evolved wellness concept built on the principles of gratitude and kindness.
At its core was the revolutionary Love-it-Forward model, a social entrepreneurship engine that turned gifting into action by leveraging client networks to drive both sales and awareness.

Lifehood opened to rave reviews, and early traction proved the model’s power: 70% of customers Loved-it-Forward to an average of 1.3 new people, showing clear product–market fit. Yet, within weeks of launch, the onset of COVID-19 and citywide shutdowns forced the business to close.

Out of that foundation, I evolved the idea into LIF Love-it-Forward — a SaaS platform with broader vision, infinite reach, and renewed purpose. Currently in beta, LIF transforms gifting into a viral, gamified growth engine for brands while delivering real-time, community-powered cycles of kindness.

Today, I live in Toronto with my partner Brad, and our blended family of five boys. Across every venture—fashion, wellness, or tech—the throughline is the same: creating brands that connect, nourish, and spark change.

SIDE HUSTLE

MAMALAS
A passion project, MAMALAS is my love letter to food, culture, and heritage. Built on nourishment, humour, and wellness, Mamalas offers seasonal “soup drops” that position soup as the OG smoothie: a modern ritual of care and community. Launching fall 2025.

Launching in Toronto fall 2025.