Creative Storyteller | Brand Builder

With over twenty years as a Creative Director and Brand Builder, I’ve built ventures that marry aesthetics, business acumen, and heart.

I began my career as Co-Founder and Creative Director of amo&bretti., a Los Angeles–based knitwear line that redefined cashmere for modern women. Our innovative layering system grew into a global business, sold in more than 300 luxury boutiques and seven department store chains worldwide. From there, I launched a creative consulting practice, partnering with brands and icons including ALC, Jenni Kayne, Pam & Gela, Michael Stars, Andrea Lieberman, Gwen Stefani, Jennifer Lopez, and Leslie Fremar—helping transform concepts into tangible, market-ready collections.

In 2015, after losing my husband and business partner Brett to brain cancer, I founded The NOW Massage—a brand born from his healing experience with therapeutic touch. Guided by his words, “The next time should be NOW,” I created a new model for accessible luxury wellness. The NOW grew to 70+ locations across the U.S. and earned acclaim from The New York Times, Vogue, and Goop, redefining how people experience modern self-care.

From there, my focus turned to the next evolution of wellness—moving beyond self-care to community care. I launched Lifehood and later LIF (Love-it-Forward), a SaaS platform that gamifies generosity and transforms kindness into a viral growth engine for brands. With LIF, gifting becomes social, measurable, and contagious—proving that generosity can drive both human connection and brand growth.

Today, I live in Toronto with my partner Brad, and our blended family of five boys. Across every venture—fashion, wellness, or tech—the throughline is the same: creating brands that connect, nourish, and spark change.

SIDE HUSTLE

Mamalas
A passion project, Mamalas is my love letter to food, culture, and heritage. Built on nourishment, humor, and wellness, Mamalas offers seasonal “soup drops” that position soup as the OG smoothie: a modern ritual of care and community. Launching fall 2025.

Launching in Toronto fall 2025.