Creator | Co-Founder
The NOW Massage, launched in Los Angeles in 2015, reimagined the massage experience for a modern, design-conscious audience.
Built on the ethos of “The next time should be NOW,” the brand combined accessibility with a curated,
elevated aesthetic that quickly resonated with consumers.
www.thenowmassage.com
Key Contributions:
Conceived and created the original brand concept, positioning, and customer experience.
Designed the signature environment and ethos that differentiated The NOW within the wellness industry.
Directed early brand identity and storytelling that built strong emotional resonance.
Oversaw the launch of the first Los Angeles location, which expanded to four within the first year.
Established the foundation for what is now a national brand with 100+ boutiques planned across the U.S.
Although I am no longer affiliated with the business, The NOW Massage remains a testament to my ability to originate and execute scalable wellness concepts with lasting cultural and commercial impact.
