Founder | CEO

LIF (Love-it-Forward) is a SaaS-driven platform that transforms gifting into a viral, gamified engine for brand growth. By reimagining the $397B North American gift card industry, LIF turns static, one-time transactions into ongoing Cycles of Kindness.

Through anonymous gifting, real-time tracking, and gamified reputational capital, users experience the dopamine-rich benefits of both giving and receiving — a wellness ritual rooted in generosity. Each gift sparks a ripple effect, creating measurable community impact while strengthening human connection.

For brands, LIF delivers what the industry needs most: lower acquisition costs, higher loyalty, and scalable organic growth. For communities, it proves that kindness isn’t just contagious — it’s good for you.

Currently in Beta. Opening to the world soon